TikTok, Instagram Reels, and YouTube Shorts are an evolving genre of media: short-form, vertical videos that take up your whole screen and are served to you from an algorithm rather than who you follow. This changes how people talk in them compared to earlier forms of video, and linguists are on it!
In this episode, your host Gretchen McCulloch gets enthusiastic about the linguistics of tiktok with Adam Aleksic, better known on social media as etymologynerd. We talk about how Adam got his start into linguistics via etymology, the process that he goes through to make his current videos get the attention of people and algorithms, and how different forms of media (like podcasts vs shortform video) relate differently to their audiences. We also talk about the challenges of writing a book about language on the internet when it changes so fast, comparing the writing process for Adam’s upcoming book Algospeak with Gretchen’s book Because Internet.
Click here for a link to this episode in your podcast player of choice or read the transcript here.
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Lingthusiasm is on Bluesky, Twitter, Instagram, Facebook, Mastodon, and Tumblr. Email us at contact [at] lingthusiasm [dot] com
Gretchen is on Bluesky as @GretchenMcC and blogs at All Things Linguistic.
Lauren is on Bluesky as @superlinguo and blogs at Superlinguo.
Lingthusiasm is created by Gretchen McCulloch and Lauren Gawne. Our senior producer is Claire Gawne, our production editor is Sarah Dopierala, our production assistant is Martha Tsutsui Billins, our editorial assistant is Jon Kruk, and our technical editor is Leah Velleman. Our music is ‘Ancient City’ by The Triangles.This episode of Lingthusiasm is made available under a Creative Commons Attribution Non-Commercial Share Alike license (CC 4.0 BY-NC-SA).